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Homes-on-line targets Buy-to-Let market


Reflecting the increasing demand for second homes, Internet property website Homes-on-line has signed an agency agreement with residential investment and commercial mortgage brokers The Money Centre which specialises in providing Buy-to-Let mortgages.

As a result, visitors to the Homes-on-line website at www.homes-on-line.com, which attracts more than 10,000 visitors a day, can see how Buy-to-Let mortgages work and receive a quotation on-line. The pages illustrate how purchasers can gear up for either capital growth or rental income and show the advantages of buying property with a Buy-to-Let mortgage rather than outright.

The link with The Money Centre is aimed at the increasing number of existing homeowners who are purchasing a second property as an investment with a view to letting it to tenants.

Based in Norwich, The Money Centre offers a range of mortgages tailored for the Buy-to-Let market including fixed, variable, capped and base rate tracker mortgages and IBOR tracker and flexible products. Using the Homes-on-line site, prospective purchasers can search a daily-updated product database for the financial package which suits them best. They can even apply for a mortgage on-line.

Guy Baker, Managing Director of Homes-on-line, said the new link was already proving popular with visitors. "Within the first four hours of going live we generated nearly a dozen enquiries and since then it has attracted a steady stream of people. This obviously reflects current interest in the idea of purchasing a second home - particularly from London area homeowners who may be looking to take advantage of recent price rises in the region."

He added: "This latest link further broadens the scope of the Homes-on-line site by providing services and information which benefit prospective purchasers and estate agents and recognises there is a new breed of purchaser who is investing in a second property."

Other services to have been added to the site this year include an on-line valuation guide based on HM Land Registry data to be made available through a link with 'Your Mortgage' magazine; access to property details of new homes on more than 3,500 new developments throughout the UK following a link with 'Your New Home' magazine; and the ability to request a personal valuation through a link with Partners in Property, which recently renamed as Movewithus.

The number of subscribers to the Homes-on-line electronic newsletter continues to grow. By July this year it had reached 85,000 with Homes-on-line saying the figure was growing at a rate of 4,000 a month. Those numbers now look to have been a conservative estimate with the latest figures showing that by mid-September the total number of subscribers had reached a record 102,000.

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